The Travel Critic

Here’s the hard thing about being a luxury hotel in London: standing out. Honestly, who isn’t spoilt for choice? You’ve got the big-name establishments with their red-carpet entrances, top-hatted doormen, and an air of aristocratic pomp, servicing those who like their luxury served with a side of flash. Then there are the multi-national chains—slick, polished, and globally uniform, perfect for those who want reassurance that their room in Mayfair will look and feel like their room in Manhattan.

But here’s the rub: when everything is expensive, how do you choose?

Well, let me make it easy for you: go to One Aldwych. It’s that simple.

Why? Because this is the hotel for those who want luxury and style, but with a twist. Yes, the location is absurdly good—smack in the beating heart of Covent Garden, just a stumble from the West End’s brightest lights and a skip from the Thames. Yes, the service is so impeccable it could star in its own Savile Row advert. But what really sets this place apart is how it feels.

It’s cool but posh. Opulent but understated. The sort of place where you’d happily sip a Negroni at the bar, surrounded by elegant people who look like they might actually have jobs, hobbies, and interesting dinner party anecdotes. The design strikes that perfect balance: stylish without being ostentatious, luxurious without being loud.

The rooms? Gorgeous. The food? Sublime. The pool? There’s a bloody underwater soundtrack, for heaven’s sake. The vibe? Like staying at the townhouse of your chicest, richest, most infuriatingly effortless friend.

So, do yourself a favour. Forget the grand gestures and predictable names. One Aldwych is where you want to be. I stayed. I liked it. You will too.