1. Exposure You Can’t Buy (Unless You Invite Me)
Let’s not beat around the bush: TripAdvisor is a cesspit, Instagram is awash with brunch-posing influencers who can’t spell “concierge”, and Booking.com reviews are written by people who think “breakfast included” means they own you.
What you need — what your brand needs — is a discerning, experienced, travel-obsessed critic who actually stays at the places he reviews, takes notes, and knows the difference between a hammam and a hot tub. That’s where I come in.
A professional hotel review by someone like me isn’t just content — it’s credibility
2. SEO Boosts Without the Buzzwords
My reviews aren’t stuffed with keyword salad or AI gobbledygook — they’re articulate, image-rich, and naturally optimised. Google loves my stuff almost as much as I love a pillow menu.
A well-written review on a trusted travel site like The Travel Critic helps your hotel show up higher in search results — particularly when potential guests type things like “romantic hotels in Bath” or “luxury eco-resorts in the Cotswolds” while wondering where their bonus went.
3. Trust and Social Proof (No, Not the Fake Kind)
People don’t trust your glossy brochure. They don’t trust the actor you paid to smile in the infinity pool. But they will trust a third-party review from someone who’s actually stayed in the room, eaten the food, and worked out if the walls are thin enough to hear your neighbour’s phone call with his chiropodist.
When a respected travel blogger sings your praises — or tells it straight — your audience listens.
4. Premium Guests, Not Just Discount Hunters
A properly pitched, professionally written review attracts the right kind of guest — the one who’s willing to pay for quality, who notices the difference between high-thread-count sheets and those that feel like boiled rice paper.
My readership isn’t after deals — they’re after details. They want the suite with the skyline view and the bar where the Negroni is stirred, not shaken (because we aren’t savages).
5. Let’s Not Pretend This Isn’t Also About Your Ego
Look, I get it. You didn’t spend five years refurbishing a Georgian coaching inn with reclaimed wood, underfloor heating and copper bathtubs just to be reviewed by someone called Kev from Swindon who thinks a “boutique vibe” means it’s smaller than a Premier Inn.
You want your story told with wit, style, and affection — and I do that, because I love places with soul, run by people who care. And I love telling the world about them.
Interested? Let’s Talk
I offer tailored reviews for luxury hotels, boutique B&Bs, hideaways, resorts, and anywhere that prides itself on doing things properly. You can invite me for a hosted stay, or discuss other partnership options.
Contact Information:
Email: Paul@thetravelcritic.co.uk
Phone: +44 7816459474
Read more on my ‘How to work with me‘ page.
The Travel Critic 